Audit your website forAI engines
Find out if ChatGPT, Gemini, Perplexity, and Claude can find and cite your website. Scan for free. Immediate results.
Get found on Google
Search Engine Optimization — ranking your pages in traditional search results.
Get found by AI
Generative Engine Optimization (also known as AEO) — getting ChatGPT, Perplexity, Gemini, and Claude to find and cite you.
SEO makes you visible on Google. GEO makes you visible in AI. We measure both.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is a discipline that prepares your website so AI assistants can read, understand, and cite your content when they answer a question. Where classic SEO competes for a blue link on a results page, GEO competes to be the source an AI quotes inside its answer — often before the user ever clicks through to a website.
The shift matters because answer engines are becoming the first place people ask. Perplexity is a conversational search engine that cites its references inline. Gemini is a multimodal model from Google that summarizes the open web. Generative Engine Optimization is a practice that makes your facts easy for these systems to lift. If they cannot parse your pages, your brand is simply absent from the answer.
Why AI engines ignore most websites
Most sites are written for humans skimming a screen, not for machines extracting facts. An answer engine looks for self-contained passages, explicit definitions, structured data, and clear question-and-answer blocks. A page that buries its key facts inside marketing copy, images, or JavaScript gives the model nothing concrete to quote, so it cites a competitor that made the same fact easy to lift.
What GEO measures
GEO is scored across seven signals: passage indexing, FAQ and HowTo structured data, People-Also-Ask alignment, featured-snippet candidates, conversational phrasing, entity definitions, and topic salience. Each signal maps to a concrete edit, and our scanner turns every weak signal into a copy-paste fix.
How AI engines find and cite your website
An answer engine does three things before it mentions you: it crawls your page, it retrieves the passages most relevant to a question, and it decides whether your content is trustworthy enough to cite. Each step is a filter, and most websites quietly fail the second one because their facts are not written as clean, standalone passages.
Retrieval is the part you control. When a model breaks the web into chunks, a paragraph that answers one question completely — with the entity named, the claim stated, and the context attached — is far more likely to be selected than a clever headline with the detail scattered across the page. Structured data and explicit definitions tell the model exactly what each thing is, removing the guesswork.
The four things an answer engine looks for
- Self-contained passages under clear, descriptive headings.
- Structured data (JSON-LD) for FAQs, how-to steps, and your organization.
- Explicit definitions in the form “X is a Y”.
- Question-style headings that match how people actually ask.
GEO vs SEO: what is the difference?
SEO and GEO share the same goal — being found — but they optimize for different readers. SEO is a practice that earns rankings in a list of links. GEO is a practice that earns citations inside an AI answer. The table below maps where they diverge.
| Dimension | SEO | GEO |
|---|---|---|
| Audience | Google's ranking algorithm | ChatGPT, Perplexity, Gemini, Claude |
| Goal | Rank as a clickable link | Be cited inside the answer |
| Unit of value | The page | The passage |
| Key asset | Keywords & backlinks | Structured data & clear definitions |
| Measured by | Position & CTR | Citation & mention rate |
Which AI engines should you optimize for?
Each answer engine reads the web slightly differently, but they reward the same fundamentals: clear passages, structured data, and explicit facts. Optimizing for one tends to lift your visibility across all of them, because they share the same appetite for content that is easy to quote.
Perplexity
Perplexity is a search engine that answers in prose and lists its sources inline, so a page that states a fact cleanly is likely to earn a visible citation. Because every claim is linked, well-structured passages are rewarded almost immediately.
Gemini
Gemini is a model that powers Google's AI Overviews, summarizing several sources into a single answer at the top of search. Structured data and concise definitions make it far more likely that your page is one of the sources it blends together.
ChatGPT and Claude
Claude is a reasoning assistant that works from the documents and search results it is given, and ChatGPT increasingly browses the live web before answering. Both favor pages where the answer is stated plainly. Bing is a search engine that feeds several of these assistants, so classic indexing still matters underneath the AI layer.
How it works
Scan
Enter your URL. We analyze how AI agents view your website: what they understand, what they ignore, what is missing.
Discover
You get your score, the category breakdown and the first 7 checks for free. The full report has the rest.
Get your report
Unlock the full report (9€). You get it instantly on the results page — and emailed to you as a PDF + CSV — with every recommendation and copy-paste fix.
Simplepricing
Pay only for what you need. No subscriptions, no contracts.
- Full GEO score
- All checks and verifications
- Detailed recommendations
- Breakdown by categories
- Ready-to-copy text templates
- Optimized meta tags & schema.org
- HTML/JSON code snippets
- Emailed to you + instant download (PDF, CSV, Excel, Markdown)
Frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO is the process of optimizing your website so AI agents (like ChatGPT, Perplexity, Gemini, Claude) can find, understand, and cite your content. It goes beyond traditional SEO by focusing on direct answers and structured data.
How does GEO differ from traditional SEO?
Traditional SEO aims to rank your pages on Google. GEO aims to get AI search engines to mention you when answering user questions. You need schema.org, structured FAQs, clear content passages, and demonstrable authority (E-E-A-T).
How long does the scan take?
Between 30 seconds and 2 minutes depending on the size of your website. We analyze meta tags, headings, images, structured data, performance, and AI visibility signals.
What does the 9€ report include?
Full GEO score (0-100) across 10 categories (meta tags, headings, schema, links, images, content, technical, performance, accessibility and GEO), prioritized recommendations with copy-paste examples (optimized meta tags, JSON-LD schema.org, FAQ texts, alt text), plain-text mode for non-technical users, and PDF + CSV export.
How and where do I get my report?
As soon as your payment is confirmed, the full report unlocks instantly on the results page — download it as PDF, CSV, Excel or Markdown. We also email you a copy with the PDF and CSV attached. If it isn't in your inbox, check your Spam or Promotions folder and mark it "Not spam".
Do I need technical skills?
No. Our plain text mode explains what to do in human language. If you have access to your website editor (WordPress, Shopify, Webflow, etc.), you can apply the changes following our step-by-step instructions.