What is GEO and why does it matter now?
AI agents are already recommending your competitors
When someone asks ChatGPT, Claude, or Perplexity for a service, these agents don't search Google. They directly analyze the websites they know and recommend the ones they understand best.
What is GEO?
GEO (Generative Engine Optimization) is the practice of optimizing your website so AI agents can find, understand, and recommend it. It's not traditional SEO — it's preparing your content to be consumed by machines that answer questions.
Why does it matter now?
By 2026, 40% of searches start in an AI agent, not Google. If your website is not optimized for these agents, you are invisible to a growing portion of your market.
The 3 Pillars of GEO
- Structured data: Schema.org so agents understand what you offer
- Clear passages: Sections of 40-100 words that answer questions directly
- Demonstrable authority: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
How to start?
Scan your website with our tool and find out what AI agents see when they analyze your content. You'll receive an GEO score and specific recommendations to improve.